Privacy Policy

This policy is provided by Wynkoop Consulting LLC (“we”, “us”, “our”), which operates the Make It Real website builder and related services (the “Service”). It describes how we collect, use, and share information when you use the Service, including website builder, hosting, domain, email, scheduling, analytics, and related features.

Information we collect

• Account data: information you provide when you register or sign in, such as email address and authentication identifiers managed by our identity provider (e.g. Amazon Cognito).
• Site and file content: files, HTML, assets, and configuration you upload or create for your projects, and metadata needed to serve and manage them, such as paths, build output, project settings, custom domains, DNS records, redirects, and analytics preferences.
• AI assistant: if you use the in-product AI features, your prompts and related context are sent to our or your configured AI provider to generate responses, subject to your settings (including any “bring your own key” option).
• Email services: if you use hosted email, we process email addresses, aliases, forwarding rules, contacts, signatures, message metadata, message content, attachments, delivery logs, spam or abuse signals, and related configuration needed to send, receive, route, store, and display mail.
• Domains and DNS: if you register or connect a domain, we process domain names, DNS records, registration status, registrar operation details, renewal settings, and contact information required by registrars, registries, ICANN, DNS providers, or applicable law.
• Scheduling and calendar data: if you use scheduling features, we process availability, booking details, invitee contact information, calendar event data, cancellation details, and related notification metadata.
• Form and data collection submissions: if you publish a form or data collection on your site, we receive and store what your visitors submit — which may include names, email addresses, phone numbers, messages, and any other fields you choose to collect — along with submission timestamps and delivery records for any webhooks you have configured.
• Website analytics: when analytics are enabled for a project, we collect limited visitor event data such as page path, timestamp, referrer, country, device type, and a privacy-preserving visitor hash used for aggregate reporting.
• Usage and technical data: such as IP address, browser type, device information, timestamps, and diagnostic logs needed to operate, secure, troubleshoot, and improve the Service.
• Billing: if you subscribe to paid features or bundles, our payment processor (e.g. Stripe) collects and processes payment details according to their policies; we receive limited billing-related information needed to manage checkout, invoices, subscriptions, renewals, cancellations, and access to paid features.

How we use information

We use the information above to:

• Provide, operate, and improve the Service
• Authenticate users and enforce access controls
• Host and deliver your sites, assets, domains, DNS records, email, and scheduling pages
• Send, receive, route, filter, store, and display email at your request
• Generate or edit website content when you use AI-assisted features
• Receive, store, and display form and data collection submissions on your behalf
• Deliver submissions to webhook endpoints or integrations you configure
• Provide project analytics and usage summaries
• Process payments and communicate about your account or billing
• Detect abuse, fraud, and violations of our Terms of Service
• Comply with legal obligations and respond to lawful requests

How we share information

We use trusted infrastructure and service providers (for example cloud hosting, DNS, content delivery, authentication, payments, email delivery and receipt, AI providers, domain registrars, calendar tooling, monitoring, and customer support) who process data on our behalf under contractual safeguards. We do not sell your personal information. We may disclose information if required by law, to protect rights and safety, to investigate abuse or security issues, or in connection with a merger or acquisition subject to appropriate protections.

Content you publish and data from your visitors

Much of what the Service stores is content you create or collect: pages, files, images, copy, form fields, collection schemas, and the submissions, bookings, and messages your visitors send you. For that content, and for personal information your site collects from the people who visit it, you are the controller (or the equivalent under your local law) and we act as your processor — we handle it on your instructions to provide the Service, and for security, abuse prevention, backup, support, and legal compliance.

Because you decide what your site collects and why, you are responsible for:

• Publishing your own privacy notice that accurately describes what you collect, why, how long you keep it, and who you share it with
• Having a lawful basis — including consent where it is required — for collecting, storing, and using visitor information, and for any marketing you send afterward
• Responding to requests from your visitors to access, correct, delete, or export their information, and honoring opt-outs
• Not collecting payment card numbers, government identifiers, health records, precise location, or other sensitive categories through the Service unless you have the safeguards and permissions applicable law requires
• Satisfying yourself that any webhook, integration, or AI provider you enable handles submissions appropriately — once data leaves the Service at your direction, the recipient’s own terms govern what happens to it

We do not use the personal information your visitors submit to you for our own independent purposes, such as building marketing profiles or training our own models. Submissions, bookings, and messages stay visible in your account so you can act on your visitors’ requests, and you can delete them individually or delete the whole collection.

Anything you publish — pages, files, and whatever a form or booking page displays — is visible to anyone who can reach your site, and may be indexed by search engines or cached by third parties. If you turn on the showcase setting for a project, its published site, screenshots, and recorded previews also appear on our public showcase page until you turn it off. Do not publish information you are not willing to make public.

If you visited a site built with Make It Real

If you filled in a form, booked an appointment, sent an email, or otherwise interacted with a website hosted on the Service, the operator of that site — not Wynkoop Consulting LLC — decides how your information is used. We store and transmit it on their behalf.

Please send requests to access, correct, delete, or stop the use of your information to the site operator, who can act on them directly. If you cannot identify or reach the operator, contact us at the address below and we will pass your request on, or act on it ourselves where the law requires. We also process limited technical data about your visit, such as IP address and request logs, to keep the Service secure and operating.

Retention

We retain information for as long as your account is active and as needed to provide the Service, comply with law, resolve disputes, and enforce our agreements. You may request deletion of your account or certain data where applicable; some information may persist in backups for a limited period.

Some operational data has shorter retention. For example, project analytics are intended for recent activity reporting, and we may delete older page-view events on a rolling basis. Form and data collection submissions are kept until you delete them, delete the collection, or delete the project. Email, scheduling, domain, billing, and audit records may be retained longer when needed to provide the feature, maintain security, meet legal obligations, or preserve account history.

Security

We implement reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure.

Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, or object to certain processing of your personal information. Contact us using the details below to make a request. You can also update some information directly in your account settings.

You can delete projects, remove email addresses, delete individual submissions or an entire data collection, disable analytics for a project, cancel bookings, turn off the showcase setting, manage domain renewal settings, and cancel subscriptions through the product or billing portal where those controls are available.

Children

The Service is not directed at children under 16. We do not knowingly collect personal information from children.

Changes

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the “Last updated” date. Continued use of the Service after changes constitutes acceptance of the updated policy where permitted by law.

Contact

For privacy questions or requests, contact us at support@wynkoopconsulting.com.